The most anticipated and controversial movie of the year ‘ADHM’ seems to be working out impressively and while there are many speculations being made after the reasons, the most major reason behind the still great and amazing response from the audience in theaters for the movie has made the movie makers and all the official get happy over the controversial release of the movie in theaters. While the movie Ae Dil Hai Mushkil has been directed by Karan Johar, and after having some very great star cast in the movie and experienced like Aishwariya Rai Bachchan, Ranbir Kapoor, and Anushka Sharma.
The movie which has shown a continuous and gradual growth in the collection and the income reports since the release. While the overall theaters for ADHM show a 28.29% jump in the second week while taking the movie close to the 100 crore club, but at that time the movie was still trying to get over the mark of 100 crores. While there were many promotional things and tactics which have been played by the director Karan Johar for taking the slow response of the movie to some growth.
There is a secret song which was kept untold and is not shown in the movie too. While making a direct and unexpected release. While seems to be quite a fair twist been made by him and tactic done by him and this also brings the positive and better side which was seen by the increased and better performance which can be seen in the second week’s collection reports.
The movie while also become the second highest grossing movie worldwide and the first one is very much expected, Salman’s Sultan movie which has collected around Rs.567crore worldwide. The immense Romantic and twisting story seem to be quite interesting and that element of the amazingness is maintained in the theaters. And this might be the biggest factor in taking the movie to the 100 crore club. While the situations are taking changes and the movie is showing the downfall in the incomes, but this is now normal as the movie has completed the expected time on the box office, even after having a lot of adverse situations and problems.