Reports have it that in just six months, the subscription of Apple Music across iOS, Mac, PC, Android and Apple TV has exceeded 10 million subscribers. The achievement may have resulted from the increased demand of the London-based music streaming service launched six months ago and after the May acquisition of close to $3.2 billion of Beats Audio.
The signing up of the service after its 2008 launch gave an offer of a three-month free trial period. And by the beginning of August 11million accounts were said to be on trial whereby after September the users were required to either cancel the service or pay a monthly subscription fee of $9.99/£9.99/€9.99.
However, of the 11million subscriptions, 2 million were family accounts which one has to pay $14.95 a month to allow six users to access it. But records from a music industry research company MusicWatch states that in a assessment of 5,000 people in the US 48% of those who were using the service on a trial basis had terminated it.
Nevertheless, so far there has been impressive growth leading to the 10 million subscriber mark in mid-2014. Apparently, Apple’s largest rival Spotify took close to six years to achieve what Apple has accomplished in six months. Spotify so far has 20 million paid subscribers and 75 million users. The users of Spotify’s free service must sit through irregular advertisements. At the same time they must only pay attention to their selected playlist on shuffle.
Speaking during the launch, Apple’s CEO Tim Cook said that they have a lasting relationship with music which so far has recorded a rich history of change. With the introduction of the Apple Music, the use of electronic giants could be no more after years of resistance to embrace a music subscription model for its customers.
But Mark Mulligan, music industry analyst with Midia Research says that in as much as Apple is making streaming work it is likely that it is going to fast-track the weakening of downloads.