Dating app Tinder has partnered with the UK’s National Health Service (NHS) to promote organ donations campaign.
Tinder is an online app that help people find a good personality match. Now, the app will also encourage users to become an organ donor. People will be encouraged to sign up to the NHS organ donor program.
There was a decrease in the number of organ donors in Britain, according to NHS Blood and Transplant. BBC News reports that the NHS is interested in adding more young people to its campaign.
According to report, currently around 7,000 people are waiting for organ transplant, while, in the last decade, over 6,000 people across the country have died because of non-availability of donors.
The Wait logo will be displayed on the celebrities’ Tinder profiles to promote organ donations campaign. To do this, the app has modified profiles for some of its members, which include Olympic gold medalist Jade Jones MBE, Emmerdale’s Gemma Oaten and Jamie Laing, who participate in reality show Made in Chelsea.
“Educating and encouraging people to sign up for organ donation – that’s what our partnership with Tinder is all about,” said Sally Johnson, director of Organ Donation and Transplantation at NHS Blood and Transplant.
“While a third of the UK population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation but haven’t taken the final step to sign up,” she said, adding that “joining the register takes only a couple of minutes – about the same amount of time as a few swipes on Tinder.”