Facebook has often been accused of allowing users to share licensed video content without seeking permission from its original owners. The social titan now wants to put an end to this issue due to numerous complaints it gets over ‘stealing’ or unauthorized sharing of video content by introducing a video-matching tool.
Top web-video creators have often denounced the site for failing to prevent their videos being shared and misused without their permission. The new tool being proposed by the networking mogul is designed to quickly identify videos which are duplicates of those already uploaded to their site by their original makers. Since it is not unusual for shared videos to go viral over Facebook, the Zuckerberg owned network now wants to help the original video content owners.
Facebook is now working on the tool with some leading web-video content creators like the multi channel network Fullscreen, viral-video specialist Jukin Media and Zefr, which helps marketers track videos online.
“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across pages, profiles, groups, and geographies,” Facebook said in a post.
“Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
In addition to identifying stolen video content, the site also plans to come down heavily against users who post unauthorized videos repeatedly. Such people could get banned from adding pictures or sharing video content on Facebook, said a spokesperson from the company.
The statement issued by the company in its blog post went o to add, “This is just the beginning,” says the Facebook post. “In the long-term, our goal is to provide a comprehensive video-management system that fits the needs of our partners. This will take time, but we’re working on it, and we’re committed.”
Facebook’s most formidable rival over sharing of video content, YouTube, already has Google’s Content ID software which helps track stolen videos and flags them automatically.