Flipkart had owned one of the most leading name of online fashion merchandise retailer Myntra and has taken over a small part of it which is Jabong as Flipkart wants to expand their name and their portfolio as well. Flipkart wants to make its great name in the high- margin online style retail field. And here they Flipkart want to go as the leading brand named Amazon and going to do a revenge.
Amazon is doing so well and it is one of the online shopping portal which is earning in billions of dollars day by day and comes in the India’s leading brand on the e-commerce field. Snapdeal is one of the online shopping brand which is having a tough competition with Flipkart as both of the e- commerce portals are so huge and having a large number of users everyday. And here one of the online shopping site comes up which is named as Abof.com and owned by Aditya Birla.
There are many of the sites on the Indian online shopping market and they all have a tough competition between them. But here Filpkart will going to won the race as it had included and take over Jabong under it. As Jabong is to be called as one of the leading bit in fashion and lifestyle section of India and now got add up with the Flipkart.
Binny Bansal the CEO of Flipkart had said in a report that in India fashion and lifestyle are one of the most of the important part now a days as we comes up to the online shopping concepts. As we had analyse the earlier reports we got to know that in the fashion and lifestyle section Myntra is one of the powerful production and do a huge business every year. And if we will include this grand section of fashion and the lifestyle world in our group this will become a large flatform on e-commerce platform in India.