July 20, 2015: With Reliance Jio already starting out their efforts to capture the new and emerging 4G service market, telecom giant Airtel has followed suit with new smartphones from Airtel expected to be launched soon for just Rs. 4000 for starting models.
The new range of 4G enabled devices, with a range of Rs. 4000 to 12000 are expected to hit the market by October-November.
Sources revealed that Airtel is already in the advanced stages on the lines of finalizing vendors and is keen to capture the 4G market. As of now, negotiations are on whether the new models should be co-branded or should just bear Airtel’s branding.
According to reports, Airtel is already in talks to some of the Chinese vendors, along with Foxconn– the Taiwan-based company that has set its manufacturing unit in India.
No official announcement has been made by Airtel or Foxconn so far on the matter.
In another development, RIL Chairman Mukesh Ambani was quick to speak on the issue at the annual general meeting of the company, where he apparently mentioned that with Reliance Jio Infocomm, the users will have 4G enabled smartphones in less than Rs. 4,000.
For Mukesh Ambani, it’s the second entry in the telecom world, after the first launch of Rs. 500-priced mobile phones, which increased their customer base immensely in 2003.
Sources close to Airtel added that the new devices from the telecom major will have support for both FDD and TDD LTE network. The devices won’t be locked, but there will be bundled plans, which will stick customers to the network.
Airtel has already launched its 4G service and has been focusing on phased launch for different parts of the country.