You’ve probably heard of zero-rate SIM cards before. The kind of carrier offering that aims to entice you by offering certain services or apps that won’t affect your data allowance. T-Mobile did something along these lines with its free Pokemon Go usage and Facebook’s Free Basics takes a similar approach to the internet as a whole. But if WhatsApp is more your kind of poison and you’re in the market for a new wireless carrier, you might want to check out FreedomPop.
The mobile virtual network operator(MVNO), FreedomPop is offering it’s existing and new users a free unlimited SIM card for usage of Whatsapp. Facebook-owned WhatsApp has almost had replaced the traditional texting and voice calling features with the instant messaging app services to its users worldwide. The mobile network provider has launched the offers which give free access to the WhatsApp users on roaming also and allows to use them even WhatsApp abroad for free. According to the experts say, this offer is a new strategy to get more people to sign up to its service in the US and across the world.
The freedomPop offer included some of the countries are Germany, UK, France, Portugal, and Italy. Apart from free WhatsApp access, the offer also includes 100 voice minutes, 500 SMS, and 200MB of additional data. Similar to this plan, the last year an Italian based company also offered some offers with the messaging application across 150 countries in the world.
FreedomPop was launched in 2012 in Los Angeles, and started off with giving free limited talk time and mobile data. Last year in September FreedomPop went international with its launch in UK. It then managed to raise $50 million in funding this January, and later even launched its services in Spain four months later. Before you assume that FreedomPop must have struck a sinister back-room deal with Facebook or WhatsApp to cover the cost of offering unlimited access to WhatsApp for free, it doesn’t look that way. FreedomPop has evidently just earmarked WhatsApp as “something the kids are into” and realized it is a good – nay, great – way to attract potential customers.
Chris Chen, FreedomPop SVP of product told that there really is no reason anyone should have to pay for voice and text in today’s environment. Over-the-top communication services like WhatsApp have eliminated the need for traditional voice and text services that carriers still force US users to pay hundreds of dollars a year for. The zero-rated model is gaining traction in more developing countries, and FreedomPop is leading the way here in the US. This is it for now, stay tuned for further updates.