LeEco announced its range of Super TVs in India at a special event in New Delhi yesterday on 5 August, 2016. The range of televisions launched by LeEco includes Super3 Max65, Super3 X65 and Super3 X55. It has already managed to beat Xiaomi, just by launching its range, as Xiaomi has been trying to get its Mi TV to India for the past one year. The company also claims that its new TV range can give a strong competition to established players like Samsung, Sony and LG.
All three TVs from LeEco support 4K video and run on Android 5.0 Lollipop with LeEco’s eUI 5.5 interface on top. In terms of pricing, the Max65 costs Rs 1,49,790 while, X65 will cost you around Rs 99,790. The smallest and the cheapest option is the X55 priced at Rs 59,790 which is probably the one to go for since it is the cheapest 55-inch 4K smart TV in the market today. At its pricing LeEco has something interesting, as the brand is offering similar features when compared to the big brands at half the cost. Of course, the brand is still new and the average Indian consumer usually seeks brand value.
The Chinese company will have to do some serious convincing if it wants to sell its TVs. The company has got some attractive solutions though up its sleeves, for instance all the TVs also come with 2-year product warranty as well as separate warranty for the display panel for a full 4 years. The brand is also offering a variety of streaming services, channels and 5 TB of free cloud storage. It won’t contain a lot of 4K content, which is what a lot of consumers will seek. But it still sounds like a good deal. Sony is probably the only other company that is offering some sort of content bundle with its smart TVs today, but again that is limited to Sony owned channels, which isn’t a lot. “Our goal is to be the number one brand in online space by the end of this year and eventually we want to be among top three to four brands in the country,” said LeEco Technology India COO Atul Jain.
The company would start pre-sales on both the platforms from August 10 to 12. LeEco successfully disrupted the smartphone market in India with the launch of its Superphones and now once again it is set to rewrite the rules of the TV segment. LeEco’s objective is not to earn profit by selling its hardware but through its unique and engaging content. Lets see what LeEco has in store for the Indian consumers, and whether it works for them or not. But what they made sure is to hit the Indian electronic market with a storm, due to their prices and according to us, they have achieved that. Stay tuned for further updates on new technology and latest news.