Reliance Jio has been hogging the limelight for its affordable internet and the possibility that it would connect people across India with its class leading 4G service. Ever since Reliance has been testing the Jio, the other operators have been fretting out. Reliance has been bundling the preview offers with its LYF phones, Samsung Galaxy A, N, S series smartphones. The preview offers entitled the users for a 3-months unlimited 4G data, voice call, and SMS.
Reliance Jio is expected to be priced so low that it would undermine the offerings from the other telecos. Airtel has also taken up the cue and has revised a majority of its 3G/4G plans in order to gear itself for the competition. The most recent example being the 10GB of free data with Samsung Galaxy J Series phones. Also, Jio is nearing its commercial launch and it is most likely that the same is slated in the second half of this year.
Reliance Industries chairman Mukesh Ambani met telecom secretary JS Deepak and Telecom Regulatory Authority of India (TRAI) chairman RS Sharma to update them on the telecom unit’s operations amid a raging war with India’s largest telcos. The meetings took place as incumbent operators Bharti Airtel, Vodafone India and Idea Cellular questioned Reliance Jio’s status. Bharti Airtel chairman Sunil Bharti Mittal had also met the telecom secretary recently.
India’s top carriers, through the Cellular Operators Association of India (COAI), have alleged that Jio is running full-fledged commercial services in the guise of trials and is trying to poach their subscribers.
Jio countered by saying it was following all the rules and alleged that there was an attempt to “sabotage” its entry by denying it adequate interconnection points. Jio may shortly file a tariff plan with Trai, which would signal a big step towards a commercial launch, people familiar with the matter said.
Another point of conflict has emerged with Jio said to be expanding its target subscriber base by extending a three-month free voice and data offer to enterprises across India under the trial run. Besides, Jio has tied up to bundle its SIM cards with about 20 more smartphone brands.
Jio has started reaching out to big and small companies to offer free SIMs with 90-day validity to holders of 4G phones of any brand, according to people familiar with the development. A Jio employee said the offer, aimed at expanding the target user base, will be rolled out for the larger general population over a period of time.
Currently, Jio’s free package is available to those who buy Reliance Retail’s LYF devices and users of certain 4G Samsung smartphones.
On Friday, Bharti Airtel tied up with Samsung Electronics to offer 10GB of 4G data at the price of 1GB for customers of its J-series phones. Jio has also expanded its partnerships with other device makers such as LG, Gionee, Oppo and Vivo to offer data-bundled packages.
Lately, Jio Preview Offer has also been made available with JioFi (Wi-Fi hotspot) at Reliance Digital, Digital Xpress, and Digital Xpress Mini stores. The Reliance Jio 4G services (beta) have been available to Jio’s partners and employees since December last year. But we have to wait for it’s commercial launch, in order to get our hands on it. This is it for now, stay tuned for further updates.