Technology is what emboldens the future of our world. One of the main reasons why the human race has reached such a milestone presently is due to the advancing technology. We have been able to connect better, carry out mundane, daily tasks with more convenience and even do something that would have been unimaginable twenty years ago. Catch the details of some smartphones company below.
While there are always geniuses like Steve Jobs and Sundar Pichai who lead their companies unlike anyone else. However, one particular segment of the smartphone market is quickly emerging. Chinese smartphone makers and brands are rapidly establishing themselves a good spot in the race to producing the smartest of the smart mobile handsets.
If we were to look at this situation maybe a decade ago, we could easily date back to the time wherein Europeans like Bosch and Sendo were usually dominating the market. Then entered the Japanese with their state of- the-art, unique technology innovations and solutions in forms of brands like Fuji, Panasonic, Sanyo, and others.
However, as time passed by and the mobile handset business got progressively more expensive, consumers started aspiring to the small number of premium brands. Ever since that time, companies such as Nokia, Motorola, Sony Ericsson, RIM, and Samsung have been trying to battle it out to be the best. They even started manufacturing smartphones for the market that prefers cheaper handsets.
This is the time wherein Chinese companies entered the picture. In fact, studies focusing on the representation of companies’ roles in the market have showcased a stark rise of Chinese brands such as Lenovo, Xiaomi, ZTE, TCL/Alcatel, Huawei and Coolpad in accumulating the top shares in the smartphone market.
Let’s take a look at the top ten Chinese smartphone brands that have managed to get themselves established in the larger picture and have brought about changes in the history of technological advancements:
Outikel is another of those China-based mobiles device manufacturers that have been producing worthy smartphones ever since they received the mobile phone license in 2008 in China. Soon later, the company built it’s R&D centers in Shanghai and Shenzhen. Unfortunately, the company sells smartphones only in limited markets.
One of the devices that the company recently introduced was it’s Oukitel K1000 smartphone. The device which sports a 5.50-inch touch-screen display with a resolution of 720 pixels by 1280 pixels. The smartphone is powered by a 1GHz quad-core MediaTek MT6735 processor and offers storage options of 2GB of RAM and 16GB of internal storage, that is further expandable by 32GB via its microSD card option. On the camera front, the device sports an 8MP rear camera along with a 2MP front camera. The smartphone runs on Android 6.0 Marshmallow operating system and is powered by a whopping 10000mAh battery.
The company is known to develop many such products for the market.
Xiaomi is certainly the biggest smartphone maker on the market at the moment. They have made an impactful journey from starting small towards building up to something big. In fact, the company has a great hold over India as well. The company started off, venturing into the smartphone industry back in 2013. Their journey has been so successful chiefly because of one of the most important characters that are still playing a major role, i.e. ex-Google Android VP Hugo Barra. He since 2013, spearheaded into charging domestically and across Asia and it has successfully worked too. The Android industry remained untouched until Xiaomi entered the picture.
Now that it has managed to hold such a major dominance, it now ranks third with almost 5.3 per cent share and even expects to sell at least 60 million smartphones in a span of a year’s time. Xiaomi is known to sell high-end reliable products that can come at a price that is affordable by most. Quality specifications packed in a sophisticatedly-designed the smartphone comes at half the cost of a Galaxy or an HTC One.
Not many may know this but Alcatel One Touch is actually French by origin. It was only later that Chinese television giant TCL acquired it and brought it up in China ever since. This can be dated back in 2013, since then the brand has managed to become the sixth-largest handset maker globally. According to a study published by research firm Gartner, Alcatel has managed to beat many primarily due to its long-standing budget prepaid phone business.
The company is among the top few that targets not only its home market i.e. China but also foreign markets especially Canada and US. One of the many reasons of its popularity globally is solely attributed to its warm acceptance in Canadian and US markets. Thanks to them, Alcatel’s marketing investment has increased almost six times its original amount.
Along the way, Alcatel One Touch brought up one of the most eye-catching assets of the once-loved US a brand called Palm. This even lead to the introduction of one of the most popular smartphones called Pixi 3. The firm went a step forward when they launched a smartwatch, that runs on proprietary Alcatel software.
Another one of those Chinese smartphone brands that have managed to garner enough attention in both, the home market as well as the foreign market is CoolPad. According to a research study published by IDC, China’s Coolpad is perhaps one of those few that not only sells the majority of the devices in foreign markets but even beats premium-smartphone categories that hail from the big daddies of the smartphone world such as Samsung and Apple.
The same study even suggests that Coolpad has managed to beat most and ranks second to Xioami and Lenovo. It commands more than 11.5 percent of the smartphone market and has managed to be the world’s seventh largest in the smartphone world.
Readers will be shocked to know that Coolpad has actually been around all the way since 1993. Since 1993, the brand has been making white label devices for big operators like T-Mobile. However, later as time passed by, the company has emerged as its own brand on the back of the Android boom.
Chinese smartphone maker Gionee has often been mistaken for ambition. The company is known to have sold over 25 million handsets in a span of one year’s time. While it may look like a little amount in comparison to Samsung, which sells over 400 million but in the next five years, as Gionee suggests, they will manage to reach there as well.
The company’s history in terms of progress is an acknowledgment to that. The company when it comes to consumer electronics has showcased great potential. Back in 2002 wherein video and DVD were fell in the mainstream segment, Gionee emerged. Three years later in 2005, the company started manufacturing its own smartphones at the facility in Dongguan. Still ten years later, Gionee is among the top companies that compete with high-end smartphones with its advanced camera features.
Not many know this, but Gionee considers India to be a key market for its ventures. If it isn’t obvious already, the company feels like India is among the top markets that they will consciously apply extra effort for in order to reach their goal.
Huawei is a direct competition for another high-end smartphone brand Xiaomi. It’s always interesting to watch them compete with each while ending up benefitting the consumers for providing the best in exchange for a small price.
Huawei has been around for long too. In the early years, the technology giant started challenging many smartphone makers like LG, HTC and Sony and managed to make itself a place amongst them. It was surprising to see that they weren’t completely alienated even after battling with the already established companies. The company managed to launch many prominent flagship brands like Ascend. Such companies have emerged to be dominant in US and European markets.
If we observe today, Huawei technically competes with big smartphone makers such as Samsung, Apple, Xiaomi among others. Recently, the Chinese smartphone market confirmed a shift away from the low margin cheap handset business to renew its focus on the high-end smartphone segment. The company even expects to boost the smartphone shipments by a third this year to over 100 million units.
7. ONE PLUS
OnePlus, a brand that has managed to establish a separate image for itself has, in fact, gained recognition quite different from the usual boring functional devices. One can easily differentiate all the other smartphones from the kind that OnePlus manufactures.
OnePlus has become an innovation factory. Its smartphone are known for two most primary reasons: First off, OnePlus devices functions on CyanogenMod, a re-working of Android that looks like the raw stock Android OS but lets users configure for their own needs. Second, of all, OnePlus devices distribute its devices by personal invitation. Each year, the smartphones manufactured by OnePlus are greatly awaited by Android lovers on the society. The company is known to produce devices that qualitative by nature and comes at a decent price.
However, the company has received its share of criticism as well. At the same time, they are even known to have received positively by most for their attempt to producing something different.
Lenovo is not such a new name. It has been around since long. Initially, the company was mostly known to manufacture gadgets at first such as laptops. However, later they gradually shifted to focusing on smartphones as well. By the year 2013-2014, Lenovo eventually broke away from its PC roots and came to be recognized as being among the serious players as far as quality-smartphones were concerned. The company has even bought IBM’s laptop business recently, which also makes computing to be among their top skills. This has helped them gain a better perspective in the smartphone segment as well.
The company later acquired Motorola from Google for approximately $2.9 billion. Their market share greatly rose ever since. The company easily got there share increased from the global smartphone shipments by about 38 percent in the third quarter of 2014 to about 1.69 million units. It became the fourth worldwide after Samsung, Apple, and Xiaomi.
ZTE, which is the mobile subsidiary of the ZTE Corporation, is America’s fourth biggest smartphone maker. Times are such that most brands that are primarily into manufacturing premium handsets, also have ended have catered to the mid-budget market as well. ZTE is among those who started off catering to the budget smartphone section and gradually ascended towards delivering products for the high-end section as well. ZTE is also recognized as being America’s second-largest supplier of prepaid devices and the firm has been trying to establish itself as a maker of devices for many years now.
Its close competitions are Huawei, Xiaomi and other such brands which usually rank in the top three sections of any market. The company pushed itself towards another brand image when it introduced its premium devices like Skate back in 2011. However, these efforts may appear like they have fizzled out, the company hopes to ship over 60 million smartphones.
The Indian market is undoubtedly flooded by smartphones manufactured by Oppo. We hear advertisements by Oppo almost every day on our televisions or on the radio. They are known to manufacture smartphones that are thin in size and deliver the quality mobile experience. They introduced their Oppo R5 sometime last year and ended up winning the world’s skinniest smartphone race.
The company is always known to battle with the high- end smartphone manufacturers. However, they never appear to have. They create devices that are a pioneer in terms of design and innovation. These devices come at a decent price as well. As time passed by, the company slowly shifted their focus onto the niche specifications of the device such as its camera. Oppo’s selfie phone is among the best sellers in India. The Chinese smartphone maker has reportedly shipped approximately 25 to 30 million devices in 2014 and in future, is expected to reach double the amount.
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Interestingly, the majority of their market share accumulation is purely domestic, i.e. in China itself. However, it appears like they hope to change that in the coming years as clearly indicated by their actions.